Client: Volkswagen UK (Retailer: Inchcape plc)

Volkswagen UK 
West London Volkswagen

Architects: Bond Bryan Architects  
Bond Bryan Director: John Lee 
Project Managers: Turner and Townsend
Services Engineers: Chapman BDSP 
Civil/Structural Engineers: Michael Hadi Associates 

Contractor: Longcross Construction/ Base Build 
Tender Value: £15 million 
Completion Date: 2016 
Gross Internal Floor Area: 14,600 square metres
BREEAM Sustainability Rating: Excellent 

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Bond Bryan were one of four architectural practices with significant automotive experience that were invited by VWUK to bid for their new West London Volkswagen, a ‘Centre of Excellence’ for the Volkswagen brand in the UK.

We worked closely with VWUK and their appointed retailer, Inchcape plc, to develop solutions based upon the VW design guide and Inchcape’s operational requirements.  Further liaison with the German parent company VWAG ensured the latest global corporate design aspirations were met.

This relatively small site meant that the dealership needed to be multi-storey.  However, this means that the upper showroom floors will be clearly visible from the adjacent elevated M4 motorway.

The site constraints demanded an innovative design and following extensive concept development, an optimum solution was identified where customers drive to a dedicated first floor car park and then enter the showroom directly.  Pedestrian only entrances are also located on both sides of the building. 

From the outset, we demonstrated to VWUK the advantages of using our advanced Building Information Modelling (BIM) software.  This generated huge interest and subsequently proved a very valuable collaboration tool.  At the concept stage the model was used to create a fly-through video which has been used extensively by the client and retailer, this has then generated further changes.  Use of intelligent modelling also helped overcome a potential right-to-light issue. 

The planning process involved a pre-application submission and then a full submission.  The Planning Authority were supportive of the project, which achieved full planning approval and, due to its size and prominent location, consent from the Greater London Authority.

The building incorporates a 230 square metres ‘living wall’ which will be irrigated using on-site rainwater collection and is targeted to achieve a BREEAM Excellent rating and an ‘A’ energy performance rating.

 

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